Overview

Dysfic’s mission is to promote awareness, enlightenment, critical thinking, and positive societal change by hosting a convention for young people who enjoy dystopian fiction.

Process

Taking adjectives from the brief, I looked for design examples that seemed to emulate dystopian fiction: serious and intriguing.

These were then used to create materials for the event brand, with a typeface change at some point in the process.

Promotional Poster Series

Wristbands

Exhibitor Name Tag

Staff Badges

Design Justification

The use of bright colors on black makes for serious-feeling and intriguing designs.

Challenges

Finding a monospace font to pair with the font used throughout (BC Sklonar) after doing away with the sans-serif font (Pretendard) proved to be very difficult. In the end, this idea was scrapped.