Overview

Dysfic’s mission is to promote awareness, enlightenment, critical thinking, and positive societal change by hosting a convention for young people who enjoy dystopian fiction.

Process

Taking adjectives from the design brief, I looked for design examples that seemed to emulate dystopian fiction: dark, serious and intriguing.

These were then used to create materials for the event brand.

Promotional Poster Series

Wristbands

Exhibitor Name Tag

Staff Badges

Design Justification

The use of bright colors on black makes for serious-feeling and intriguing designs.

Challenges

Finding a monospace font to pair with the font used throughout (BC Sklonar) after doing away with the sans-serif font (Pretendard) proved to be very difficult. In the end, this idea was scrapped.