Viron is a mobile and web app that streamlines the playlist creation/picking process so student spend less time looking for the right music and more time studying.
A mobile app and web app were designed for Viron, as well as some merchandise for the Ron Shop.
Process
Viron was to feel high-tech and reliable, giving listeners the confidence that they can get what they want. Research was done on futuristic logos.
The interface needed to be intuitive to streamline the music-selection process.
Design Justification
The triangle.
Challenges
Designing an Intuitive Interface
The app’s interface needed to be non-distracting, but still provide listeners with a quick way to access what they need.
Jardim is a mocktail brand that appeals to young people as a healthier alternative to alcohol, without compromising on taste or trendiness.
Package designs were created for this new brand as well as a point-of-sale display to get Jardim into the hands of its target audience: health-conscious 18-26 year-olds who enjoy socializing and hanging out with friends.
Process
An initial concept for the Jardim package design was requested with a very tight deadline, so there was little time to research, sketch, and iterate. Going mostly off the design brief, other mocktail brands, and personal taste as a 20-year-old, a concept was mocked up and sent by the deadline.
After the initial soft deadline, the concept was presented to other designers for feedback.
This process of feedback and iteration repeated.
Design Justification
The identity has a funky, confident and playful yet mature feel.
Challenges
Package Change
At one point, it was possible that the package itself would change from a glass bottle to a can. It had been awhile since the last round of feedback, and I felt that the design was lacking something, but I didn’t know what. I spent literal hours trying to come up with a new design. Still, nothing seemed to be quite working.
The Springfield Dining Room is one of three Independent Living (IL) dining options within the Eastmont retirement community in which residents can enjoy freshly-cooked meals in a restaurant-like setting.
This project aimed to establish a visual identity for the renamed space (The Springfield Restaurant) as Eastmont elevates its dining options to stay competitive on the retired-living landscape. The target audience for this project consisted of Eastmont residents, almost all of whom are 65 or older.
Process
The process started with asking questions at a team meeting about the history, unique features, and perception of the Springfield Dining Room. At the time, it was going to be renamed to “The West End.”
I then used information from the meeting to outline the tone the brand should have. Local upscale restaurant logos were researched for typographic inspiration, and findings were used to create 3 moodboards, which were voted on by the team.
Afterwards, identity concepts were sketched for two different name options.
After getting feedback on the sketches, the top 12 ideas were digitized and sent for feedback to the team.
I iterated further and presented the ideas at our next team meeting.
The executive director pointed out that the skyline concept was working, but that the solid triangle pointing to the Springfield building felt disconnected from the rest of the logo. Could I point or draw attention to that building in a different way?
Design Justification
The logo emanates warmth and comfort by using colors seen in the dining room: the blues of the chair upholstery, the orange-brown of the area’s wood elements (chairs, pillars, window sills); and it depicts the Eastmont skyline while emphasizing the Springfield building. At the same time, the logo feels sophisticated and elegant by depicting the skyline in crisp geometric lines, and using geometric type and some tracked-out text in a deep, decisive blue.
Challenges
Representing the Space Well
This logo was to feel homey and elevated. In order for the logo to feel homey, I figured something from the dining room should be depicted or hinted at in the logo — but what? I went to the dining room and studied it. I drew what I saw, then simplified it. I asked the department director about how the dining room had changed over time, about which components had been present all along, and the significance of the components. A lot of time was spent sketching and trying stuff out.
Tailoring the Logo with Limited Time.
Once the logo for “The Springfield Restaurant” was finalized, I was asked to create another version for an alternate name – just in case. This request was made on the last day of my internship, toward the end of the workday.
