Abriel

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Category: Identity

  • Dysifc

    Dysifc

    An annual convention for young dystopian fiction fans.

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    Overview

    Dysfic’s mission is to promote awareness, enlightenment, critical thinking, and positive societal change by hosting a convention for young people who enjoy dystopian fiction.

    Process

    Taking adjectives from the brief, I looked for design examples that seemed to emulate dystopian fiction: serious and intriguing.

    These were then used to create materials for the event brand, with a typeface change at some point in the process.

    Promotional Poster Series

    Wristbands

    Exhibitor Name Tag

    Staff Badges

    Final Slide DeckDownload

    Design Justification

    The use of bright colors on black makes for serious-feeling and intriguing designs.

    Challenges

    Finding a monospace font to pair with the font used throughout (BC Sklonar) after doing away with the sans-serif font (Pretendard) proved to be very difficult. In the end, this idea was scrapped.

    Abriel

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  • Eye Surgical Associates

    Eye Surgical Associates

    An eye clinic in Nebraska

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    Overview

    Eye Surgical Associates (ESA) is the largest and most experienced ophthalmology practice in Lincoln, NE and surrounding cities. They specializes in medical and surgical eye needs, including LASIK and refractive surgery. Having had the same visual identity for decades, it was clear that ESA could use a refresh to reflect the brand values: innovation, patient-centered, quality care, and credibility.

    Process

    The process started with researching the company—it’s history, competitors, etc.—and bringing out their top values to convey to prospective and established patients through identity and branding design.

    Design brief for Eye Surgical Associates

    After writing the brief, I set out to find examples of design that felt innovative, credible, quality and patient-centered.

    I then used these examples to sketch identity concepts for Eye Surgical Associates.

    A similar-feeling typeface as the identity was found to use as body type for ESA’s print materials.

    EYE CARE TIPSDownload

    Design Justification

    The type chosen for the identity and print materials gives off a friendly, credible feel, as does the color scheme with it’s dark blue, light blue and orange.

    Abriel

  • Protected: The Springfield Restaurant

    Protected: The Springfield Restaurant

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