Overview

Yellow Cup Crafting is a new, Midwest-based Etsy shop that sells scrapbook materials, including vintage ephemera. It’s founder was inspired to start the shop as a creative herself who spent hours in her basement craft corner as a kid. Yellow Cup was in need of a brand identity, including a logo and monogram to use on the platform. This project is ongoing and more assets are to be made for the shop.

The Feel

The branding for Yellow Cup feels cozy and positive, emulating the way someone might feel while sitting in her craft corner during a crafting spree. The tone strikes a balance between fun and mature to ensure that the branding is age-appropriate, but not too serious.